03 Capability

Culture & Brands

Cultural strategy and partnership work for brands and agencies, built on relationships inside the music.

What it is

Most brand and music work fails the same way. The brand arrives as a visitor, spends money, and leaves without the culture noticing.

Because we develop artists and own catalogue, we are already in the rooms where this work has to be credible. A partnership we propose is one we can convene, and one the artists will still be comfortable with a year later. That includes saying no.

How we work

01 Cultural strategy Where a brand can genuinely stand in a musical culture, and where it cannot.

02 Artist partnership Introductions, terms and creative direction for partnerships both sides want to renew.

03 Platforms and programmes Properties a brand owns and returns to, rather than one activation a year.

04 Delivery Music, film and campaign assets produced in house, with rights cleared in the same engagement.

Culture can tell when it is being visited.

The brands that succeed in music show up more than once, pay properly, and let the artists keep their own voice. It is why our partnership work is structured in years rather than campaigns.

Production

Let's work together.

Music, rights, partnerships and cultural projects.

Get in touch